01 · The principal
A note from the principal
I once had lunch in Johannesburg with a man who ran a distribution business: four warehouses, six hundred people, his name on the side of every truck. Sharp man. His board agreed with everything he said. Not one of them had told him the company had nine weeks of cash left.
Businesses rarely die in a single moment. They die in meetings, among people too polite to say anything. By the time the phone rings, the problem is no longer the problem. The problem is time. And time is bought with cash.
“Advice without capital is a lecture. Capital without operators is a donation. Put them in the same room and you have a turnaround.”
So, briefly. Within seventy-two hours we’ll tell you exactly where you stand. If the numbers work, our people go in and our capital goes in beside them, as a shareholder with as much to lose as you.
From then on, we’re partners. Quiet ones. Nobody needs to know we were there.
— The principal